RESPONSIBILITY

A GREENER FUTURE IS A BETTER FUTURE. That’s why we plant trees, 50 million by 2025, on top of the millions we've already planted. And, why we eco-innovate, so the things we make have a lower impact on the environment. And, why we volunteer to build stronger communities.
Caring is no longer enough.

A GREENER FUTURE IS A BETTER FUTURE. That’s why we plant trees, 50 million by 2025, on top of the millions we've already planted. And, why we eco-innovate, so the things we make have a lower impact on the environment. And, why we volunteer to build stronger communities. Caring is no longer enough.

NATURE NEEDS HEROES™

Nature Needs Heroes

Nature Needs Heroes

NATURE NEEDS HEROES

With a great passion for Nature, comes great responsibility – to create responsible products and to protect nature for generations to come. Together we can make a difference.

INNOVATION INSPIRED
BY NATURE

Achieving 100% sustainability is hard. Creating a net positive impact on the environment will be even harder. But it is what we intend to do by 2030.

PLANT THE
CHANGE

plant the change

PLANT THE CHANGE

50 MILLION TREES BY 2025

We aren't just planting trees – we're planting hope, jobs, clean air and unity around the world.

PLANT THE CHANGE

50 MILLION TREES BY 2025

We aren't just planting trees – we're planting hope, jobs, clean air and unity around the world.

50 MILLION TREES BY 2025

We aren't just planting trees, we're
planting hope, jobs, clean air, and unity.

MEET
OUR HEROES

REAL PEOPLE. REAL CHANGE.

We are starting a movement where small actions can make a big impact.

#NATURENEEDSHEROES

REAL PEOPLE. REAL CHANGE.

We are starting a movement where small actions can make a big impact.

#NATURENEEDSHEROES